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Their strategy included:* Ephemeral platforms: Dynamic identity aspects
* Professional networks: Authority-building information
* Image networks: Lifestyle-oriented brand storytelling
* Conversation platforms: Opinion shaping
For a digital service, we discovered that their international information was considerably better than their native information. After enhancing their local language standards, they saw a one hundred twenty-nine percent increase in conversion rates from Arabic-speaking visitors.
* Seventy-three percent improvement in Search Ranking Services Jeddah visitors
* First page rankings for twelve high-value keywords
* Forty-one percent growth in leads from our online presence
* Considerable growth in conversion rate
Recently, a business owner lamented that his platform strategy was burning through considerable sums of riyals with little performance. After examining his approach, I found numerous fundamental problems that are remarkably frequent among Saudi businesses.
I use a straightforward document to track our rivals' rates modifications weekly. This has already helped us to:
* Identify cyclical promotion cycles
* Detect package deal approaches
* Grasp their cost structure
For a digital business, we adjusted their worldwide graphic components to further resonate with Saudi aesthetic preferences while preserving visual recognizability. This technique increased their visual connection by one hundred twenty-four percent.
For a investment client, we produced a material collection about generational wealth that included halal investment concepts. This material surpassed their former standard financial advice by 417% in response.
Begin by listing ALL your competition – not just the obvious ones. Throughout our research, we discovered that our most significant competitor wasn't the well-known company we were tracking, but a recent company with an innovative approach.
For a global fashion business, we established a regionally-focused online identity methodology that included subtle local symbolism. This strategy enhanced their brand affinity by over one hundred fifty percent in just six months.
A few months ago, a retail chain spent over 200,000 SAR in standard promotion with minimal outcomes. After shifting just 30% of that investment to handheld promotion, they saw a three hundred twenty-eight percent growth in foot traffic.
A medical center achieved a significant improvement in name familiarity after executing a medium-optimized identity approach that recognized the unique elements of each digital platform in the Saudi ecosystem.
Helping a high-end retailer, we identified that their native communication was considerably inferior than their English branding. After achieving harmony between the linguistic approaches, they saw a 93% increase in presence appreciation among Saudi consumers.
I currently employ several resources that have significantly improved our competitor analysis:
* Keyword trackers to track other companies' search rankings
* Mention tracking platforms to follow rivals' social activity
* Digital tracking platforms to monitor updates to their online presence
* Email capture to obtain their campaigns
Recently, I witnessed as three similar businesses poured resources into expanding their operations on a certain social media platform. Their attempts failed spectacularly as the platform proved to be a bad match for our market.
When I started my retail business three years ago, I was certain that our unique products would stand out naturally. I dismissed competitor analysis as a waste of time – a decision that almost destroyed my entire business.
I advise organizing competitors as:
* Primary competitors (offering very similar products/services)
* Indirect competitors (with some overlap)
* Potential disruptors (new businesses with game-changing models)
I dedicate at least a substantial amount of time each week reviewing our competitors':
* Website structure and UX
* Content strategy and content calendar
* Online platforms engagement
* Customer reviews and evaluations
* SEO tactics and performance
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