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* Use fonts specifically designed for Arabic screen reading (like Boutros) rather than traditional print fonts
* Expand line leading by 150-175% for improved readability
* Set right-oriented text (never middle-aligned for body text)
* Avoid compressed Arabic text styles that compromise the unique letter forms
* Realigning call-to-action buttons to the right side of forms and pages
* Restructuring visual importance to progress from right to left
* Adapting clickable components to match the right-to-left reading pattern
Six months into business, our revenue were underwhelming. It wasn't until I happened to a comprehensive study about our market sector that I discovered how ignorant I'd been to the competitive landscape around us.
Start by identifying ALL your rivals – not just the major ones. In our investigation, we identified that our biggest threat wasn't the well-known business we were monitoring, but a new company with an innovative model.
* Developed a number display format that accommodated both Arabic and English digits
* Redesigned graphs to flow from right to left
* Implemented visual indicators that corresponded to Saudi cultural associations
For a culinary business, we produced a visual narrative showcasing traditional Saudi hospitality, which produced viewer interactions five hundred sixty-seven percent greater than their earlier generic productions.
Working with a culinary business, https://gourl.gr we created a strategy where influencers genuinely incorporated products into their normal activities rather than creating clear promotions. This strategy generated response metrics two hundred eighteen percent better than traditional promotional posts.
A beauty brand transitioned from numerous one-time partnerships to sustained partnerships with less influencers, resulting in a one hundred sixty-four percent increase in purchases and a forty-three percent drop in marketing expenses.
Last quarter, a skincare retailer invested 300,000 SAR in traditional advertising with minimal outcomes. After redirecting just 25% of that budget to influencer marketing, they achieved a dramatic increase in conversions.
A few weeks ago, I was consulting with a large e-commerce platform that had invested over 200,000 SAR on a stunning website that was performing terribly. The problem? They had just converted their English site without addressing the essential design distinctions needed for Arabic users.
Recently, a apparel company approached me after wasting over 150,000 SAR on platform promotion with limited returns. After restructuring their approach, we achieved a dramatic improvement in advertising efficiency.
During my previous project for a financial services company in Riyadh, we found that users were frequently selecting the wrong navigation items. Our behavior analysis demonstrated that their focus naturally progressed from right to left, but the main navigation items were placed with a left-to-right hierarchy.
I advise organizing competitors as:
* Main competitors (offering equivalent products/services)
* Indirect competitors (with some similarity)
* Emerging threats (new entrants with disruptive capabilities)
A few months ago, a regional brand contacted me after investing over 120,000 SAR on external ranking help with disappointing results. After applying a customized Saudi-focused search optimization, they experienced premium rankings for 23 competitive keywords within only three months.
I use a simple tracker to track our competition's costs changes on a regular basis. This has already helped us to:
* Spot periodic promotion cycles
* Detect product bundling strategies
* Comprehend their pricing psychology
* Clearly mark which language should be used in each entry box
* Intelligently switch keyboard layout based on field expectations
* Locate input descriptions to the right of their associated inputs
* Confirm that system feedback appear in the same language as the required input
I invest at least 120 minutes each Monday examining our competitors':
* Online structure and user experience
* Content strategy and content calendar
* Digital channels engagement
* Customer reviews and assessments
* SEO services in Jeddah tactics and rankings
I presently use several applications that have significantly enhanced our competitive research:
* Keyword trackers to monitor competitors' search rankings
* Mention tracking tools to follow rivals' online presence
* Site monitoring solutions to observe modifications to their websites
* Email capture to receive their marketing communications
* Restructured the data entry sequence to follow right-to-left user expectations
* Built a dual-language data entry process with automatic language changing
* Improved smartphone usability for right-handed Arabic input
* Locate the most essential content in the upper-right area of the screen
* Structure information segments to flow from right to left and top to bottom
* Implement stronger visual weight on the right side of equal layouts
* Ensure that pointing icons (such as arrows) orient in the appropriate direction for RTL designs
* Expand line leading by 150-175% for improved readability
* Set right-oriented text (never middle-aligned for body text)
* Avoid compressed Arabic text styles that compromise the unique letter forms
* Realigning call-to-action buttons to the right side of forms and pages
* Restructuring visual importance to progress from right to left
* Adapting clickable components to match the right-to-left reading pattern
Six months into business, our revenue were underwhelming. It wasn't until I happened to a comprehensive study about our market sector that I discovered how ignorant I'd been to the competitive landscape around us.
Start by identifying ALL your rivals – not just the major ones. In our investigation, we identified that our biggest threat wasn't the well-known business we were monitoring, but a new company with an innovative model.
* Developed a number display format that accommodated both Arabic and English digits
* Redesigned graphs to flow from right to left
* Implemented visual indicators that corresponded to Saudi cultural associations
For a culinary business, we produced a visual narrative showcasing traditional Saudi hospitality, which produced viewer interactions five hundred sixty-seven percent greater than their earlier generic productions.
Working with a culinary business, https://gourl.gr we created a strategy where influencers genuinely incorporated products into their normal activities rather than creating clear promotions. This strategy generated response metrics two hundred eighteen percent better than traditional promotional posts.
A beauty brand transitioned from numerous one-time partnerships to sustained partnerships with less influencers, resulting in a one hundred sixty-four percent increase in purchases and a forty-three percent drop in marketing expenses.
Last quarter, a skincare retailer invested 300,000 SAR in traditional advertising with minimal outcomes. After redirecting just 25% of that budget to influencer marketing, they achieved a dramatic increase in conversions.
A few weeks ago, I was consulting with a large e-commerce platform that had invested over 200,000 SAR on a stunning website that was performing terribly. The problem? They had just converted their English site without addressing the essential design distinctions needed for Arabic users.Recently, a apparel company approached me after wasting over 150,000 SAR on platform promotion with limited returns. After restructuring their approach, we achieved a dramatic improvement in advertising efficiency.
During my previous project for a financial services company in Riyadh, we found that users were frequently selecting the wrong navigation items. Our behavior analysis demonstrated that their focus naturally progressed from right to left, but the main navigation items were placed with a left-to-right hierarchy.
I advise organizing competitors as:
* Main competitors (offering equivalent products/services)
* Indirect competitors (with some similarity)
* Emerging threats (new entrants with disruptive capabilities)
A few months ago, a regional brand contacted me after investing over 120,000 SAR on external ranking help with disappointing results. After applying a customized Saudi-focused search optimization, they experienced premium rankings for 23 competitive keywords within only three months.
I use a simple tracker to track our competition's costs changes on a regular basis. This has already helped us to:
* Spot periodic promotion cycles
* Detect product bundling strategies
* Comprehend their pricing psychology
* Clearly mark which language should be used in each entry box
* Intelligently switch keyboard layout based on field expectations
* Locate input descriptions to the right of their associated inputs
* Confirm that system feedback appear in the same language as the required input
I invest at least 120 minutes each Monday examining our competitors':
* Online structure and user experience
* Content strategy and content calendar
* Digital channels engagement
* Customer reviews and assessments
* SEO services in Jeddah tactics and rankings
I presently use several applications that have significantly enhanced our competitive research:
* Keyword trackers to monitor competitors' search rankings
* Mention tracking tools to follow rivals' online presence
* Site monitoring solutions to observe modifications to their websites
* Email capture to receive their marketing communications
* Restructured the data entry sequence to follow right-to-left user expectations
* Built a dual-language data entry process with automatic language changing
* Improved smartphone usability for right-handed Arabic input
* Locate the most essential content in the upper-right area of the screen
* Structure information segments to flow from right to left and top to bottom
* Implement stronger visual weight on the right side of equal layouts
* Ensure that pointing icons (such as arrows) orient in the appropriate direction for RTL designs
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