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With detailed analysis for a store chain, we found that messages delivered between night time significantly surpassed those sent during typical working periods, achieving substantially greater visibility.
Helping a healthcare provider, we revised their material to include complete questions that people would actually ask, such as "Where can I find a dermatologist in Riyadh?" This approach increased their voice search visibility by seventy-three percent.
Recently, a clothing brand contacted me after spending over 150,000 SAR on social media advertising with disappointing results. After revamping their strategy, we produced a 631% growth in return on ad spend.
When I launched my retail business three years ago, I was sure that our special products would be enough. I dismissed market research as a waste of time – a decision that practically destroyed my entire company.
A few weeks ago, a company director questioned me why his articles weren't generating any business opportunities. After examining his content approach, I discovered he was making the same blunders I see countless Saudi businesses repeat.
I advise categorizing competitors as:
* Direct competitors (offering very similar products/services)
* Peripheral competitors (with limited overlap)
* Potential challengers (new companies with disruptive capabilities)
I now utilize several resources that have dramatically upgraded our market intelligence:
* Search analysis platforms to analyze other companies' keyword performance
* Mention tracking tools to track rivals' social activity
* Website analysis platforms to observe modifications to their websites
* Email capture to obtain their campaigns
Last month, a hospitality client discovered that their website was completely missing from audio queries. After applying the strategies I'm about to discuss, they're now being found in 47% of appropriate spoken questions.
Last year, I witnessed as three rival companies poured resources into developing their presence on a certain social media platform. Their attempts failed spectacularly as the platform appeared to be a bad match for our industry.
For a merchant, we found that their audio query appearance was restricted because they had developed primarily for foreign language queries. After incorporating tailored Arabic voice search enhancement, their visibility increased by 217%.
* Use fonts specifically designed for Arabic on-screen viewing (like Dubai) rather than traditional print fonts
* Expand line leading by 150-175% for improved readability
* Use right-justified text (never center-aligned for main content)
* Avoid narrow Arabic text styles that reduce the distinctive letter forms
* Designed a number display format that accommodated both Arabic and English digits
* Restructured graphs to progress from right to left
* Used graphical cues that aligned with Saudi cultural connections
A few weeks ago, I was helping a prominent e-commerce company that had invested over 200,000 SAR on a beautiful website that was converting poorly. The problem? They had merely transformed their English site without considering the essential Affordable Web Design Services distinctions needed for Arabic users.
Two quarters into our launch, our sales were underwhelming. It wasn't until I happened to a thorough study about our market sector that I realized how ignorant I'd been to the competitive landscape around us.
* Relocated product photos to the left side, with product information and buy buttons on the right-hand side
* Changed the image carousel to move from right to left
* Added a custom Arabic font that preserved legibility at various dimensions
I dedicate at least two hours each week examining our competitors':
* Digital architecture and user experience
* Articles and publishing frequency
* Digital channels activity
* Customer reviews and ratings
* Search approach and rankings
Initiate by mapping ALL your competitors – not just the well-known ones. During our analysis, we identified that our largest threat wasn't the famous business we were watching, but a new business with an unique approach.
I use a simple document to record our rivals' pricing modifications every week. This has enabled us to:
* Spot cyclical price reductions
* Detect special offer tactics
* Grasp their pricing psychology
* Restructured the data entry sequence to match right-to-left thinking processes
* Built a bilingual input mechanism with intelligent language changing
* Improved mobile interactions for right-handed Arabic typing
* Locate the most important content in the top-right corner of the page
* Arrange page sections to advance from right to left and top to bottom
* Apply stronger visual weight on the right side of equal compositions
* Ensure that indicating icons (such as arrows) point in the right direction for RTL layouts
* Repositioning call-to-action buttons to the right-hand portion of forms and interfaces
* Reconsidering visual importance to flow from right to left
* Adjusting user controls to match the right-to-left reading pattern
Helping a healthcare provider, we revised their material to include complete questions that people would actually ask, such as "Where can I find a dermatologist in Riyadh?" This approach increased their voice search visibility by seventy-three percent.Recently, a clothing brand contacted me after spending over 150,000 SAR on social media advertising with disappointing results. After revamping their strategy, we produced a 631% growth in return on ad spend.
When I launched my retail business three years ago, I was sure that our special products would be enough. I dismissed market research as a waste of time – a decision that practically destroyed my entire company.
A few weeks ago, a company director questioned me why his articles weren't generating any business opportunities. After examining his content approach, I discovered he was making the same blunders I see countless Saudi businesses repeat.
I advise categorizing competitors as:
* Direct competitors (offering very similar products/services)
* Peripheral competitors (with limited overlap)
* Potential challengers (new companies with disruptive capabilities)
I now utilize several resources that have dramatically upgraded our market intelligence:
* Search analysis platforms to analyze other companies' keyword performance
* Mention tracking tools to track rivals' social activity
* Website analysis platforms to observe modifications to their websites
* Email capture to obtain their campaigns
Last month, a hospitality client discovered that their website was completely missing from audio queries. After applying the strategies I'm about to discuss, they're now being found in 47% of appropriate spoken questions.
Last year, I witnessed as three rival companies poured resources into developing their presence on a certain social media platform. Their attempts failed spectacularly as the platform appeared to be a bad match for our industry.
For a merchant, we found that their audio query appearance was restricted because they had developed primarily for foreign language queries. After incorporating tailored Arabic voice search enhancement, their visibility increased by 217%.
* Use fonts specifically designed for Arabic on-screen viewing (like Dubai) rather than traditional print fonts
* Expand line leading by 150-175% for improved readability
* Use right-justified text (never center-aligned for main content)
* Avoid narrow Arabic text styles that reduce the distinctive letter forms
* Designed a number display format that accommodated both Arabic and English digits
* Restructured graphs to progress from right to left
* Used graphical cues that aligned with Saudi cultural connections
A few weeks ago, I was helping a prominent e-commerce company that had invested over 200,000 SAR on a beautiful website that was converting poorly. The problem? They had merely transformed their English site without considering the essential Affordable Web Design Services distinctions needed for Arabic users.
Two quarters into our launch, our sales were underwhelming. It wasn't until I happened to a thorough study about our market sector that I realized how ignorant I'd been to the competitive landscape around us.
* Relocated product photos to the left side, with product information and buy buttons on the right-hand side
* Changed the image carousel to move from right to left
* Added a custom Arabic font that preserved legibility at various dimensions
I dedicate at least two hours each week examining our competitors':
* Digital architecture and user experience
* Articles and publishing frequency
* Digital channels activity
* Customer reviews and ratings
* Search approach and rankings
Initiate by mapping ALL your competitors – not just the well-known ones. During our analysis, we identified that our largest threat wasn't the famous business we were watching, but a new business with an unique approach.
I use a simple document to record our rivals' pricing modifications every week. This has enabled us to:
* Spot cyclical price reductions
* Detect special offer tactics
* Grasp their pricing psychology
* Restructured the data entry sequence to match right-to-left thinking processes
* Built a bilingual input mechanism with intelligent language changing
* Improved mobile interactions for right-handed Arabic typing
* Locate the most important content in the top-right corner of the page
* Arrange page sections to advance from right to left and top to bottom
* Apply stronger visual weight on the right side of equal compositions
* Ensure that indicating icons (such as arrows) point in the right direction for RTL layouts
* Repositioning call-to-action buttons to the right-hand portion of forms and interfaces
* Reconsidering visual importance to flow from right to left
* Adjusting user controls to match the right-to-left reading pattern
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