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I spend at least two hours each week examining our competitors':
* Online structure and user experience
* Articles and publishing frequency
* Online platforms activity
* User feedback and evaluations
* Keyword tactics and performance
Begin by mapping ALL your rivals – not just the well-known ones. Throughout our analysis, we found that our largest rival wasn't the famous brand we were watching, but a new company with an novel approach.
Their capabilities include:
* Advanced comparing search Optimization services ranking expertise
* Innovative website development creation
* Conversion-oriented digital marketing campaigns
* Channel oversight
* Content creation and development
Not long ago, I watched as three competitors invested heavily into developing their operations on a certain social media platform. Their efforts flopped as the channel appeared to be a bad match for our industry.
When I established my retail business three years ago, I was convinced that our distinctive products would stand out naturally. I overlooked competitive research as a waste of time – a choice that almost ruined my entire venture.
For a investment client, we developed a digital property that skillfully combined global practices with locally relevant design elements. This technique improved their visitor trust by ninety-seven percent and sign-ups by over seventy percent.
My family member Mohammed originally selected the least expensive proposal for his corporate website, only to find out later that it excluded content creation – adding an additional 8,000 SAR expense for expert copywriting.
A beauty brand shifted from multiple single partnerships to continuous relationships with less influencers, producing a 164% growth in purchases and a forty-three percent decrease in marketing expenses.
I recommend organizing competitors as:
* Direct competitors (offering nearly identical solutions)
* Indirect competitors (with partial similarity)
* Potential disruptors (new entrants with disruptive models)
I presently utilize several applications that have substantially upgraded our competitive research:
* Search analysis platforms to monitor rivals' search rankings
* Mention tracking platforms to monitor competition's digital footprint
* Website analysis tools to track modifications to their digital properties
* Email capture to receive their marketing communications
Last week, a company director complained that his platform strategy was costing thousands of riyals with little results. After analyzing his tactics, I identified numerous serious mistakes that are extremely typical among Saudi businesses.
Based on my discussions with numerous web design agencies across Riyadh, Jeddah, and the Eastern Province, here are the up-to-date standard rate categories for professional website design in Saudi Arabia:
For a premium shopping client, we implemented a complex Arabic-English system that seamlessly adapted design, menus, and information presentation based on the selected language. This strategy improved their visitor interaction by one hundred forty-three percent.
Helping a restaurant chain, we established a technique where influencers authentically presented products into their regular routines rather than creating evident sponsorships. This method produced interaction levels two hundred eighteen percent higher than conventional marketing content.
This involved:
* Visible display of physical presence address
* Inclusion of preferred payment methods like STC Pay
* Clear refund procedures with regional specifics
* Arabic customer service availability
Essential features included:
* Reversed layouts for Arabic scanning
* Tongue-appropriate fonts
* Regionally adapted graphics for each linguistic approach
* Consistent brand experience across two languages
Rather than fixating only on finding the lowest rate, think about the likely outcomes that a superior website will generate for your business. A properly developed site is an asset that will continue paying dividends for years to come.
After extended periods of underwhelming performance with their international platform, their enhanced Kingdom-specific website created a 312% growth in interaction and a one hundred eighty-seven percent rise in sales.
I explored a web design company in Jeddah last quarter where they displayed me the distinction between their template-based and custom projects. The visual impact was instantly visible – the unique sites appeared distinctly more polished and memorable.
I use a straightforward spreadsheet to track our competition's rates changes weekly. This has already helped us to:
* Identify periodic price reductions
* Notice product bundling strategies
* Grasp their cost structure
An acquaintance who runs a restaurant in Riyadh initially was shocked at the additional 12,000 SAR for an online reservation system, but afterward mentioned me it paid for itself within a quarter by decreasing employee hours spent on phone reservations.
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