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UI/UX for Middle Eastern markets a software business, we identified that their English content was significantly better than their Arabic content. After enhancing their Arabic content quality, they saw a significant increase in conversion rates from Arabic-speaking visitors.
I dedicate at least 120 minutes each regularly examining our competitors':
* Website structure and UX
* Articles and publishing frequency
* Digital channels presence
* Customer reviews and ratings
* ThreeSixty SEO Specialists approach and rankings
For a banking customer, we created a material collection about family financial planning that incorporated halal investment concepts. This content outperformed their previous typical investment tips by 417% in response.
Initiate by identifying ALL your rivals – not just the major ones. In our investigation, we discovered that our largest threat wasn't the well-known company we were watching, but a recent startup with an innovative strategy.
Last week, a eatery manager in Riyadh complained that his business wasn't showing up in Google searches despite being highly rated by customers. This is a typical challenge I observe with local businesses throughout the Kingdom.
After partnering with three separate international agencies that were unable to provide results, my company finally partnered with a specialized digital marketing company Riyadh. The difference in performance was remarkable.
A healthcare provider experienced a 178% increase in brand recognition after implementing a channel-tailored identity approach that understood the special features of each online channel in the Saudi environment.
If you're developing or redesigning a website for the Saudi market, I advise consulting professionals who truly understand the complexities of Arabic user experience rather than simply adapting Western designs.
* Select fonts purposely developed for Arabic digital display (like Dubai) rather than classic print fonts
* Enlarge line spacing by 150-175% for improved readability
* Set right-oriented text (never centered for main content)
* Prevent condensed Arabic fonts that diminish the characteristic letter structures
I advise organizing competitors as:
* Direct competitors (offering nearly identical solutions)
* Peripheral competitors (with limited similarity)
* Potential challengers (new businesses with disruptive potential)
Their strategy included:
* Snapchat: Dynamic identity aspects
* Professional networks: Credential-focused content
* Instagram: Lifestyle-oriented brand storytelling
* Conversation platforms: Opinion shaping
Helping a luxury brand, we discovered that their native communication was substantially weaker than their international communication. After establishing balance between the verbal identities, they saw a substantial growth in brand perception among Saudi audiences.
* Distinctly indicate which language should be used in each form element
* Automatically adjust keyboard input based on field requirements
* Place field labels to the right of their associated inputs
* Ensure that validation messages appear in the same language as the expected input
* Relocated product images to the left side, with product specifications and call-to-action buttons on the right side
* Adjusted the image carousel to progress from right to left
* Incorporated a custom Arabic typeface that maintained legibility at various dimensions
I use a straightforward tracker to monitor our competitors' costs modifications on a regular basis. This has already allowed us to:
* Spot periodic promotion cycles
* Recognize product bundling approaches
* Grasp their value positioning
* Locate the most critical content in the right upper corner of the page
* Organize information segments to progress from right to left and top to bottom
* Implement heavier visual importance on the right side of equal designs
* Verify that indicating icons (such as arrows) direct in the appropriate direction for RTL interfaces
* Repositioning call-to-action buttons to the right area of forms and screens
* Restructuring visual importance to flow from right to left
* Redesigning clickable components to align with the right-to-left reading pattern
In my previous project for a investment company in Riyadh, we found that users were repeatedly selecting the wrong navigation options. Our behavior analysis demonstrated that their eyes naturally moved from right to left, but the primary navigation components were positioned with a left-to-right emphasis.
For a global fashion brand, we created a locally-targeted online identity approach that included subtle local symbolism. This technique increased their emotional connection by one hundred sixty-seven percent in just six months.
Two quarters into operations, our conversions were dismal. It wasn't until I happened to a detailed report about our industry that I discovered how ignorant I'd been to the competitive landscape around us.
For a software company, we adjusted their worldwide graphic components to further resonate with Saudi visual tastes while maintaining identity cohesion. This technique enhanced their design resonance by over one hundred twenty percent.
I dedicate at least 120 minutes each regularly examining our competitors':
* Website structure and UX
* Articles and publishing frequency
* Digital channels presence
* Customer reviews and ratings
* ThreeSixty SEO Specialists approach and rankings
For a banking customer, we created a material collection about family financial planning that incorporated halal investment concepts. This content outperformed their previous typical investment tips by 417% in response.
Initiate by identifying ALL your rivals – not just the major ones. In our investigation, we discovered that our largest threat wasn't the well-known company we were watching, but a recent startup with an innovative strategy.
Last week, a eatery manager in Riyadh complained that his business wasn't showing up in Google searches despite being highly rated by customers. This is a typical challenge I observe with local businesses throughout the Kingdom.
After partnering with three separate international agencies that were unable to provide results, my company finally partnered with a specialized digital marketing company Riyadh. The difference in performance was remarkable.
A healthcare provider experienced a 178% increase in brand recognition after implementing a channel-tailored identity approach that understood the special features of each online channel in the Saudi environment.
If you're developing or redesigning a website for the Saudi market, I advise consulting professionals who truly understand the complexities of Arabic user experience rather than simply adapting Western designs.
* Select fonts purposely developed for Arabic digital display (like Dubai) rather than classic print fonts
* Enlarge line spacing by 150-175% for improved readability
* Set right-oriented text (never centered for main content)
* Prevent condensed Arabic fonts that diminish the characteristic letter structures
I advise organizing competitors as:
* Direct competitors (offering nearly identical solutions)
* Peripheral competitors (with limited similarity)
* Potential challengers (new businesses with disruptive potential)
Their strategy included:
* Snapchat: Dynamic identity aspects
* Professional networks: Credential-focused content
* Instagram: Lifestyle-oriented brand storytelling
* Conversation platforms: Opinion shaping
Helping a luxury brand, we discovered that their native communication was substantially weaker than their international communication. After establishing balance between the verbal identities, they saw a substantial growth in brand perception among Saudi audiences.
* Distinctly indicate which language should be used in each form element
* Automatically adjust keyboard input based on field requirements
* Place field labels to the right of their associated inputs
* Ensure that validation messages appear in the same language as the expected input
* Relocated product images to the left side, with product specifications and call-to-action buttons on the right side
* Adjusted the image carousel to progress from right to left
* Incorporated a custom Arabic typeface that maintained legibility at various dimensions
I use a straightforward tracker to monitor our competitors' costs modifications on a regular basis. This has already allowed us to:
* Spot periodic promotion cycles
* Recognize product bundling approaches
* Grasp their value positioning
* Locate the most critical content in the right upper corner of the page
* Organize information segments to progress from right to left and top to bottom
* Implement heavier visual importance on the right side of equal designs
* Verify that indicating icons (such as arrows) direct in the appropriate direction for RTL interfaces
* Repositioning call-to-action buttons to the right area of forms and screens
* Restructuring visual importance to flow from right to left
* Redesigning clickable components to align with the right-to-left reading pattern
In my previous project for a investment company in Riyadh, we found that users were repeatedly selecting the wrong navigation options. Our behavior analysis demonstrated that their eyes naturally moved from right to left, but the primary navigation components were positioned with a left-to-right emphasis.
For a global fashion brand, we created a locally-targeted online identity approach that included subtle local symbolism. This technique increased their emotional connection by one hundred sixty-seven percent in just six months.
Two quarters into operations, our conversions were dismal. It wasn't until I happened to a detailed report about our industry that I discovered how ignorant I'd been to the competitive landscape around us.
For a software company, we adjusted their worldwide graphic components to further resonate with Saudi visual tastes while maintaining identity cohesion. This technique enhanced their design resonance by over one hundred twenty percent.
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