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* Useful improvements emphasis over novelty
* Group endorsement of technological adoption
* Established procedure improvement rather than replacement
* Facility of adoption into existing lifestyles
* Household advantages positioning
I smile when clients tell me they're using the "latest" digital marketing techniques but haven't revised their approach since 2022. The marketing ecosystem has changed significantly in just the past 12 months.
Assisting a hospital, we revised their material to incorporate entire queries that users would actually ask, such as "Where can I find a dermatologist in Riyadh?" This approach increased their voice search appearance by seventy-three percent.
A few weeks ago, a travel company realized that their digital platform was completely missing from voice search results. After executing the approaches I'm about to discuss, they're now showing up in forty-seven percent of applicable voice searches.
For a merchant, we identified that their audio query appearance was constrained because they had developed mostly for foreign language queries. After adding specialized Arabic voice search optimization, their visibility grew by over two hundred percent.
The most effective Saudi brands know that customers don't think in terms of channels. My financial client experienced a substantial increase in qualified leads after we integrated their formerly separate channels.
I dedicate at least 120 minutes each week examining our competitors':
* website design pricing Saudi architecture and UX
* Content strategy and content calendar
* Social media engagement
* Client testimonials and ratings
* Keyword tactics and positions
Essential exclusivity elements to assess for positioning:
* Subtle signaling vs. obvious display
* Group affirmation of position
* Accomplishment focus balanced with heritage appreciation
* Generosity exhibition as exclusivity indication
* Faith association of premium acquisition
Start by listing ALL your rivals – not just the obvious ones. In our research, we identified that our most significant competitor wasn't the established brand we were monitoring, but a new business with an unique model.
I recommend organizing competitors as:
* Direct competitors (offering nearly identical offerings)
* Secondary competitors (with limited resemblance)
* Potential challengers (new entrants with game-changing potential)
Recently, I observed as three similar businesses spent significantly into growing their business on a certain social media platform. Their initiatives flopped as the medium proved to be a mismatch for our sector.
I now utilize several applications that have substantially upgraded our competitor analysis:
* Keyword trackers to track rivals' keyword performance
* Mention tracking software to follow competitors' online presence
* Site monitoring tools to monitor changes to their digital properties
* Email capture to obtain their marketing communications
I use a simple document to track our competitors' pricing changes on a regular basis. This has already helped us to:
* Identify cyclical promotion cycles
* Detect special offer strategies
* Understand their pricing psychology
Essential graphic components to consider:
* Suitable depiction of persons honoring cultural norms
* Tone decisions with awareness of traditional meaning
* Architecture and environments that resonate with Saudi culture
* Care with particulars that show cultural understanding
* Heritage designs included elegantly
Essential assistance elements to consider for positioning:
* Personal basis of service
* Requirement for speed
* Physical exchange inclination
* Complete difficulty elimination expectation
* Position acknowledgment during service delivery
After considerable time of underwhelming results despite considerable marketing investments, their optimized engagement approach produced a significant increase in connection and a 143% growth in conversion.
For a international fashion company, we implemented a positioning methodology that genuinely resonated with traditional family values while keeping their worldwide charm. This strategy enhanced their brand relevance by 173%.
After extended periods of underwhelming results despite substantial marketing investments, their improved placement produced a three hundred twelve percent growth in company selection and a substantial boost in sales.
Half a year into business Rival assessment, our conversions were underwhelming. It wasn't until I happened to a comprehensive study about our industry that I discovered how blind I'd been to the competitive landscape around us.
When I started my retail business three years ago, I was certain that our unique products would sell themselves. I overlooked market research as a waste of time – a choice that almost cost my entire company.
Essential components:
* Formal vs. casual Arabic usage
* Regional accent differences appropriate for the prospective customers
* Honorifics employment portraying proper respect
* Religious expressions employed with awareness
* Expressions that resonate with regional traditions
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