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After working with three different international agencies that couldn't deliver results, my company finally engaged a professional digital marketing company Riyadh. The difference in performance was astonishing.
When I launched my e-commerce business three years ago, I was convinced that our special products would stand out naturally. I ignored competitive research as a waste of time – a mistake that almost ruined my entire company.
With comprehensive research for a store chain, we identified that messages delivered between night time substantially outperformed those sent during typical business hours, generating one hundred eighty-seven percent higher open rates.
For a hospitality brand, we discovered that literal conversion of their global search terms resulted in exceptionally inefficient investment. After implementing a locally-focused search term approach, their conversion expense decreased by 73%.
I now employ several tools that have significantly enhanced our competitor analysis:
* Keyword trackers to track rivals' SEO strategies
* Mention tracking platforms to track rivals' online presence
* Digital tracking tools to observe changes to their online presence
* Email capture to obtain their campaigns
Key approaches included:
* Collaborating with Saudi local users to determine genuine lookup habits
* Examining local competitors for keyword insights
* Developing a dual-language search term structure to engage every possible consumers
* Applying Saudi Arabic dialect instead of classical terminology
Key elements included:
* Handheld-optimized message presentations
* Tap-to-dial enhancements for speaking-oriented consumers
* Software marketing for relevant searches
* Device-specific destination sites
I suggest organizing competitors as:
* Main competitors (offering very similar offerings)
* Peripheral competitors (with some similarity)
* New disruptors (new businesses with game-changing capabilities)
Recently, a company director lamented that his social media marketing was consuming massive amounts of riyals with minimal return. After analyzing his strategy, I identified multiple fundamental problems that are surprisingly common among Saudi businesses.
Start by mapping ALL your competitors – not just the obvious ones. During our investigation, we identified that our largest competitor wasn't the famous brand we were watching, but a recent company with an innovative strategy.
Important scheduling findings included:
* Lower bidding during religious periods with consistent conversion rates
* Higher engagement on weekends especially after sunset prayers
* Periodic changes requiring spending modifications during religious occasions
* Academic calendar impacts on specific sectors
For Ohiobitcoin.Com a financial services customer, we developed a specialized tracking methodology that incorporated locally-important action patterns. This strategy discovered previously hidden sales possibilities that enhanced their income by 127%.
Essential bilingual indicators to analyze:
* Language switching behaviors
* Completion ratio differences by tongue selection
* Exit positions in converted paths
* Lookup habits differences across languages
Effective approaches included:
* Showcasing family values rather than individual gains
* Adding subtle religious references where suitable
* Adapting promotion language to align with Saudi social expectations
* Creating different creative alternatives for various areas within the Kingdom
Last month, a merchant contacted me after using over 250,000 SAR on unsuccessful PPC efforts. After revamping their strategy, we produced a five hundred thirty-seven percent growth in advertising efficiency.
Through detailed analysis for a cuisine platform company, we discovered that promotions presented between night time substantially outperformed those shown during typical optimal periods, generating 163% higher sales.
I use a basic spreadsheet to track our competition's pricing modifications weekly. This has already enabled us to:
* Discover cyclical promotion cycles
* Notice product bundling strategies
* Grasp their cost structure
Valuable segments to implement:
* Geographic regions within UX design Saudi market Arabia (behavior differs substantially between areas)
* Income brackets specific to the Saudi market
* Cultural conservatism range
* Digital sophistication stages
For a official platform, we created specialized measurement that discovered considerable disparities in interaction between native language and English-preferring consumers. This intelligence created specific improvements that enhanced complete system efficiency by over seventy percent.
After considerable time of making decisions based on guesswork, their new analytics-based methodology generated a significant improvement in purchase ratio and a substantial reduction in advertising spending.
Two quarters into operations, our sales were disappointing. It wasn't until I chanced upon a detailed report about our market sector that I discovered how ignorant I'd been to the competitive landscape around us.
When I launched my e-commerce business three years ago, I was convinced that our special products would stand out naturally. I ignored competitive research as a waste of time – a mistake that almost ruined my entire company.With comprehensive research for a store chain, we identified that messages delivered between night time substantially outperformed those sent during typical business hours, generating one hundred eighty-seven percent higher open rates.
For a hospitality brand, we discovered that literal conversion of their global search terms resulted in exceptionally inefficient investment. After implementing a locally-focused search term approach, their conversion expense decreased by 73%.
I now employ several tools that have significantly enhanced our competitor analysis:
* Keyword trackers to track rivals' SEO strategies
* Mention tracking platforms to track rivals' online presence
* Digital tracking tools to observe changes to their online presence
* Email capture to obtain their campaigns
Key approaches included:
* Collaborating with Saudi local users to determine genuine lookup habits
* Examining local competitors for keyword insights
* Developing a dual-language search term structure to engage every possible consumers
* Applying Saudi Arabic dialect instead of classical terminology
Key elements included:
* Handheld-optimized message presentations
* Tap-to-dial enhancements for speaking-oriented consumers
* Software marketing for relevant searches
* Device-specific destination sites
I suggest organizing competitors as:
* Main competitors (offering very similar offerings)
* Peripheral competitors (with some similarity)
* New disruptors (new businesses with game-changing capabilities)
Recently, a company director lamented that his social media marketing was consuming massive amounts of riyals with minimal return. After analyzing his strategy, I identified multiple fundamental problems that are surprisingly common among Saudi businesses.
Start by mapping ALL your competitors – not just the obvious ones. During our investigation, we identified that our largest competitor wasn't the famous brand we were watching, but a recent company with an innovative strategy.
Important scheduling findings included:
* Lower bidding during religious periods with consistent conversion rates
* Higher engagement on weekends especially after sunset prayers
* Periodic changes requiring spending modifications during religious occasions
* Academic calendar impacts on specific sectors
For Ohiobitcoin.Com a financial services customer, we developed a specialized tracking methodology that incorporated locally-important action patterns. This strategy discovered previously hidden sales possibilities that enhanced their income by 127%.
Essential bilingual indicators to analyze:
* Language switching behaviors
* Completion ratio differences by tongue selection
* Exit positions in converted paths
* Lookup habits differences across languages
Effective approaches included:
* Showcasing family values rather than individual gains
* Adding subtle religious references where suitable
* Adapting promotion language to align with Saudi social expectations
* Creating different creative alternatives for various areas within the Kingdom
Last month, a merchant contacted me after using over 250,000 SAR on unsuccessful PPC efforts. After revamping their strategy, we produced a five hundred thirty-seven percent growth in advertising efficiency.
Through detailed analysis for a cuisine platform company, we discovered that promotions presented between night time substantially outperformed those shown during typical optimal periods, generating 163% higher sales.
I use a basic spreadsheet to track our competition's pricing modifications weekly. This has already enabled us to:
* Discover cyclical promotion cycles
* Notice product bundling strategies
* Grasp their cost structure
Valuable segments to implement:
* Geographic regions within UX design Saudi market Arabia (behavior differs substantially between areas)
* Income brackets specific to the Saudi market
* Cultural conservatism range
* Digital sophistication stages
For a official platform, we created specialized measurement that discovered considerable disparities in interaction between native language and English-preferring consumers. This intelligence created specific improvements that enhanced complete system efficiency by over seventy percent.
After considerable time of making decisions based on guesswork, their new analytics-based methodology generated a significant improvement in purchase ratio and a substantial reduction in advertising spending.
Two quarters into operations, our sales were disappointing. It wasn't until I chanced upon a detailed report about our market sector that I discovered how ignorant I'd been to the competitive landscape around us.
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