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For a high-end retailer, we found that visual and ephemeral platforms substantially surpassed Facebook for interaction and sales, leading to a focused shift of attention that improved overall performance by over one hundred fifty percent.
Recently, a merchant contacted me after investing over 500,000 SAR on online advertising with disappointing results. After revamping their methodology, we generated a dramatic growth in return on investment.
2. **Regional understanding** - This is ESSENTIAL and often disregarded. Saudi consumers respond to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
Essential components:
* Longer decision periods in Saudi buying paths
* Group decision elements in conversion actions
* Chat as a substantial but hard-to-measure influence channel
* Physical confirmation as the last purchase trigger
For a high-end retailer, we discovered that image and temporary channels significantly outperformed Meta for interaction and conversion, leading to a strategic reallocation of attention that increased total results by over one hundred fifty percent.
Powerful techniques included:
* Showcasing communal benefits rather than personal benefits
* Adding subtle religious references where appropriate
* Adjusting deal phrasing to correspond to Saudi traditional values
* Producing separate message options for various areas within the Kingdom
Through comprehensive research for a store chain, we found that material shared between night time dramatically outperformed those released during traditional peak hours, achieving substantially higher engagement.
Additional timing findings included:
* Decreased competition during worship moments with consistent results
* Increased engagement on non-workdays particularly after night prayers
* Seasonal variations needing investment changes during Ramadan
* Educational timetable effects on certain categories
After extended periods of disappointing interaction with their potential customers, their revamped social media strategy created a three hundred twenty-eight percent increase in connection and a one hundred eighty-seven percent boost in digital footfall.
With extensive testing for a shopping business, we identified that content published between night time significantly exceeded those shared during typical prime times, producing 143% greater engagement.
For a fashion brand, we performed a comprehensive platform efficiency competitive market analysis that uncovered their best performing channels were completely different from their international trends. This discovery enabled a redistribution of investment that increased their complete ROI by 213%.
During a marketing workshop in Eastern Province last month, I was shocked when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and expertise matter enormously in this field.
Start by identifying ALL your competitors – not just the obvious ones. In our investigation, we discovered that our biggest rival wasn't the famous business we were tracking, but a new company with an novel approach.
Key approaches included:
* Consulting Saudi regional experts to identify real query patterns
* Analyzing Saudi competition for query approaches
* Developing a Arabic-English query framework to attract the complete range of consumers
* Using regional linguistic differences instead of formal language
For a high-end retailer, we implemented a regionally-appropriate attribution approach that acknowledged the distinctive conversion route in the Kingdom. This strategy discovered that their network investments were truly producing nearly three times more results than formerly measured.
Surprising findings:
* Snapchat surpassing Visual platforms for particular merchandise
* Evening promotion substantially surpassing morning initiatives
* Video material generating better ROI than still graphics
* Mobile performance surpassing desktop by significant margins
Current platform preferences in Saudi Arabia:
* Instagram: Leading for fashion brands
* Snapchat: Extremely popular with youth demographics
* Conversation platform: Substantial for announcements and public discourse
* Short video: Fast increasing notably with younger audiences
* Business network: Valuable for cost-effective Website solutions corporate communication
The journey to finding the premier digital firm in KSA isn't easy, but getting it right will revolutionize your business results. Just make sure you take advantage of my mistakes rather than making your own!
I advise organizing competitors as:
* Primary competitors (offering very similar products/services)
* Indirect competitors (with partial resemblance)
* Emerging threats (new entrants with innovative capabilities)
Recently, a merchant contacted me after investing over 500,000 SAR on online advertising with disappointing results. After revamping their methodology, we generated a dramatic growth in return on investment.
2. **Regional understanding** - This is ESSENTIAL and often disregarded. Saudi consumers respond to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
Essential components:
* Longer decision periods in Saudi buying paths
* Group decision elements in conversion actions
* Chat as a substantial but hard-to-measure influence channel
* Physical confirmation as the last purchase trigger
For a high-end retailer, we discovered that image and temporary channels significantly outperformed Meta for interaction and conversion, leading to a strategic reallocation of attention that increased total results by over one hundred fifty percent.
Powerful techniques included:
* Showcasing communal benefits rather than personal benefits
* Adding subtle religious references where appropriate
* Adjusting deal phrasing to correspond to Saudi traditional values
* Producing separate message options for various areas within the Kingdom
Through comprehensive research for a store chain, we found that material shared between night time dramatically outperformed those released during traditional peak hours, achieving substantially higher engagement.
Additional timing findings included:
* Decreased competition during worship moments with consistent results
* Increased engagement on non-workdays particularly after night prayers
* Seasonal variations needing investment changes during Ramadan
* Educational timetable effects on certain categories
After extended periods of disappointing interaction with their potential customers, their revamped social media strategy created a three hundred twenty-eight percent increase in connection and a one hundred eighty-seven percent boost in digital footfall.
With extensive testing for a shopping business, we identified that content published between night time significantly exceeded those shared during typical prime times, producing 143% greater engagement.
For a fashion brand, we performed a comprehensive platform efficiency competitive market analysis that uncovered their best performing channels were completely different from their international trends. This discovery enabled a redistribution of investment that increased their complete ROI by 213%.
During a marketing workshop in Eastern Province last month, I was shocked when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and expertise matter enormously in this field.
Start by identifying ALL your competitors – not just the obvious ones. In our investigation, we discovered that our biggest rival wasn't the famous business we were tracking, but a new company with an novel approach.
Key approaches included:
* Consulting Saudi regional experts to identify real query patterns
* Analyzing Saudi competition for query approaches
* Developing a Arabic-English query framework to attract the complete range of consumers
* Using regional linguistic differences instead of formal language
For a high-end retailer, we implemented a regionally-appropriate attribution approach that acknowledged the distinctive conversion route in the Kingdom. This strategy discovered that their network investments were truly producing nearly three times more results than formerly measured.
Surprising findings:
* Snapchat surpassing Visual platforms for particular merchandise
* Evening promotion substantially surpassing morning initiatives
* Video material generating better ROI than still graphics
* Mobile performance surpassing desktop by significant margins
Current platform preferences in Saudi Arabia:
* Instagram: Leading for fashion brands
* Snapchat: Extremely popular with youth demographics
* Conversation platform: Substantial for announcements and public discourse
* Short video: Fast increasing notably with younger audiences
* Business network: Valuable for cost-effective Website solutions corporate communication
The journey to finding the premier digital firm in KSA isn't easy, but getting it right will revolutionize your business results. Just make sure you take advantage of my mistakes rather than making your own!
I advise organizing competitors as:
* Primary competitors (offering very similar products/services)
* Indirect competitors (with partial resemblance)
* Emerging threats (new entrants with innovative capabilities)
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