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Advising a restaurant chain, we developed a approach where influencers naturally integrated products into their regular routines rather than generating obvious advertisements. This method resulted in interaction levels significantly better than standard advertising material.
I use a basic spreadsheet to track our competitors' costs modifications every week. This recently allowed us to:
* Identify seasonal discount patterns
* Detect special offer approaches
* Understand their pricing psychology
Last quarter, a cosmetics company spent 300,000 SAR in conventional marketing with disappointing returns. After shifting just 25% of that budget to influencer marketing, they experienced a dramatic growth in sales.
For a global fashion brand, we established a locally-targeted virtual presence approach that included tasteful cultural references. This strategy improved their relationship strength by 167% in only half a year.
I dedicate at least 120 minutes each regularly reviewing our competitors':
* Online organization and navigation
* Articles and content calendar
* Online platforms engagement
* Customer reviews and evaluations
* Keyword strategy and performance
Their approach included:
* Snapchat: Youthful presence elements
* Business platforms: Authority-building material
* Image networks: Aspiration-focused identity narrative
* Conversation platforms: Thought leadership
A wellness organization saw a one hundred seventy-eight percent improvement in brand recognition after applying a medium-optimized branding strategy that understood the special features of each digital platform in the Saudi ecosystem.
Start by listing ALL your competitors – not just the well-known ones. In our research, we found that our largest competitor wasn't the well-known company we were monitoring, but a recent company with an unique model.
For a high-end retailer, we identified that Snapchat and Instagram substantially exceeded Meta for engagement and sales, resulting in a intentional redistribution of attention that enhanced complete effectiveness by one hundred sixty-seven percent.
Using extensive testing for a store chain, we identified that material shared between night time dramatically outperformed those published during typical optimal periods, achieving 143% higher engagement.
* Select fonts purposely developed for Arabic digital display (like Boutros) rather than conventional print fonts
* Increase line leading by 150-175% for improved readability
* Implement right-aligned text (never middle-aligned for main content)
* Avoid condensed Arabic fonts that compromise mouse click the following web site distinctive letter shapes
I advise classifying competitors as:
* Main competitors (offering very similar products/services)
* Indirect competitors (with partial similarity)
* Emerging challengers (new companies with game-changing potential)
When I launched my e-commerce business three years ago, I was certain that our unique products would be enough. I overlooked competitive research as superfluous – a choice that almost cost my entire business.
Half a year into our launch, our conversions were disappointing. It wasn't until I happened to a thorough analysis about our industry that I realized how oblivious I'd been to the business environment around us.
Successful material features:
* Visual excellence with local context
* Short-form motion graphics with Arabic audio
* Genuine glimpses that add personality to the brand
* Seasonal events celebration
Not long ago, I watched as three similar businesses poured resources into expanding their presence on a specific social media platform. Their initiatives flopped as the channel appeared to be a mismatch for our sector.
Assisting a luxury brand, we identified that their native communication was significantly inferior than their English branding. After establishing harmony between the linguistic approaches, they achieved a ninety-three percent improvement in presence appreciation among Saudi consumers.
* Repositioning action buttons to the right-hand portion of forms and interfaces
* Restructuring content prioritization to move from right to left
* Adapting clickable components to match the right-to-left reading pattern
* Restructured the application process to follow right-to-left thinking processes
* Developed a dual-language data entry process with intelligent language changing
* Improved touch interfaces for one-handed Arabic typing
After considerable time of disappointing performance in the Kingdom, their enhanced strategy produced a significant improvement in name familiarity and a one hundred forty-three percent growth in business.
I presently use several tools that have dramatically enhanced our market intelligence:
* SEO tools to analyze competitors' search rankings
* Social listening tools to follow competition's digital footprint
* Digital tracking solutions to observe updates to their online presence
* Email capture to receive their marketing communications
I use a basic spreadsheet to track our competitors' costs modifications every week. This recently allowed us to:* Identify seasonal discount patterns
* Detect special offer approaches
* Understand their pricing psychology
Last quarter, a cosmetics company spent 300,000 SAR in conventional marketing with disappointing returns. After shifting just 25% of that budget to influencer marketing, they experienced a dramatic growth in sales.
For a global fashion brand, we established a locally-targeted virtual presence approach that included tasteful cultural references. This strategy improved their relationship strength by 167% in only half a year.
I dedicate at least 120 minutes each regularly reviewing our competitors':
* Online organization and navigation
* Articles and content calendar
* Online platforms engagement
* Customer reviews and evaluations
* Keyword strategy and performance
Their approach included:
* Snapchat: Youthful presence elements
* Business platforms: Authority-building material
* Image networks: Aspiration-focused identity narrative
* Conversation platforms: Thought leadership
A wellness organization saw a one hundred seventy-eight percent improvement in brand recognition after applying a medium-optimized branding strategy that understood the special features of each digital platform in the Saudi ecosystem.
Start by listing ALL your competitors – not just the well-known ones. In our research, we found that our largest competitor wasn't the well-known company we were monitoring, but a recent company with an unique model.
For a high-end retailer, we identified that Snapchat and Instagram substantially exceeded Meta for engagement and sales, resulting in a intentional redistribution of attention that enhanced complete effectiveness by one hundred sixty-seven percent.
Using extensive testing for a store chain, we identified that material shared between night time dramatically outperformed those published during typical optimal periods, achieving 143% higher engagement.
* Select fonts purposely developed for Arabic digital display (like Boutros) rather than conventional print fonts
* Increase line leading by 150-175% for improved readability
* Implement right-aligned text (never middle-aligned for main content)
* Avoid condensed Arabic fonts that compromise mouse click the following web site distinctive letter shapes
I advise classifying competitors as:
* Main competitors (offering very similar products/services)
* Indirect competitors (with partial similarity)
* Emerging challengers (new companies with game-changing potential)
When I launched my e-commerce business three years ago, I was certain that our unique products would be enough. I overlooked competitive research as superfluous – a choice that almost cost my entire business.
Half a year into our launch, our conversions were disappointing. It wasn't until I happened to a thorough analysis about our industry that I realized how oblivious I'd been to the business environment around us.
Successful material features:
* Visual excellence with local context
* Short-form motion graphics with Arabic audio
* Genuine glimpses that add personality to the brand
* Seasonal events celebration
Not long ago, I watched as three similar businesses poured resources into expanding their presence on a specific social media platform. Their initiatives flopped as the channel appeared to be a mismatch for our sector.
Assisting a luxury brand, we identified that their native communication was significantly inferior than their English branding. After establishing harmony between the linguistic approaches, they achieved a ninety-three percent improvement in presence appreciation among Saudi consumers.
* Repositioning action buttons to the right-hand portion of forms and interfaces
* Restructuring content prioritization to move from right to left
* Adapting clickable components to match the right-to-left reading pattern
* Restructured the application process to follow right-to-left thinking processes
* Developed a dual-language data entry process with intelligent language changing
* Improved touch interfaces for one-handed Arabic typing
After considerable time of disappointing performance in the Kingdom, their enhanced strategy produced a significant improvement in name familiarity and a one hundred forty-three percent growth in business.
I presently use several tools that have dramatically enhanced our market intelligence:* SEO tools to analyze competitors' search rankings
* Social listening tools to follow competition's digital footprint
* Digital tracking solutions to observe updates to their online presence
* Email capture to receive their marketing communications
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