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The most profitable Saudi brands understand that customers don't distinguish in terms of mediums. My financial client saw a seventy-six percent increase in prospects after we connected their previously disjointed platforms.After implementing handheld-focused improvements for an electronics shop, including upgrading loading times and mobile-appropriate navigation, their mobile conversion rate improved by fifty-three percent.
I smile when clients say they're using the "latest" digital marketing techniques but haven't updated their approach since 2022. The marketing ecosystem has transformed completely in just the past 12 months.
* Team members with Google and Meta certifications
* Dedicated departments (not one person doing everything)
* Proper organizational structures
* Experience with Saudi compliance requirements and legal requirements
Last month, my friend's online shop was barely surviving in search results even with offering exceptional products. After implementing the strategies I'm about to share, his organic traffic improved by one hundred sixty-four percent in just eight weeks.
Working with a restaurant chain, we developed a technique where influencers genuinely incorporated products into their normal activities rather than producing clear promotions. This strategy resulted in response metrics two hundred eighteen percent higher than standard advertising content.
I use a simple tracker to record our competition's costs changes on a regular basis. This has already allowed us to:
* Identify periodic promotion cycles
* Detect package deal approaches
* Understand their pricing psychology
A beauty brand transitioned from various isolated partnerships to sustained associations with fewer influencers, resulting in a one hundred sixty-four percent growth in purchases and a significant drop in acquisition costs.
Two quarters into business, our revenue were underwhelming. It wasn't until I accidentally a comprehensive report about our industry that I understood how oblivious I'd been to the market realities around us.
After my expensive education in what DOESN'T work, I've discovered that finding the premier digital agency isn't about who has the most elegant office or the slickest presentation. It's about performance, communication, and comprehending the unique Saudi market.
Last year, I observed as three rival companies invested heavily into expanding their presence on a certain social media platform. Their initiatives failed spectacularly as the channel appeared to be a bad match for our market.Last quarter, a cosmetics company allocated 300,000 SAR in conventional marketing with limited results. After redirecting just 25% of that budget to influencer marketing, they achieved a dramatic growth in conversions.
Listen, I've been through the hellish experience of hiring the unsuitable marketing agency TWICE before finally finding one that delivered results. Believe me, it's a blunder you don't want to make when establishing your brand in Saudi Arabia's demanding market.
Recently, I was sitting in this fancy office in Riyadh (you know, one of those places with the transparent partitions and pretentious modern art), agreeing as an agency assured me the world. Six months and 50K SAR later, our traffic had increased by a mere... wait for it... 3%. Not exactly the return I was expecting! ♂️
Begin by identifying ALL your competition – not just the obvious ones. Throughout our research, we found that our biggest rival wasn't the famous business we were tracking, but a emerging startup with an unique model.
When evaluating online marketing options, don't be afraid to ask difficult questions. I've learned to directly ask: "Can I speak to your unhappiest client?" The responses to this question tell you EVERYTHING about an agency's honesty.
During a marketing workshop in Khobar last month, I was astonished when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but industry qualifications and expertise matter enormously in this field.
The journey to finding the premier digital firm in KSA isn't straightforward, but getting it right will revolutionize your business results. Just make sure you learn from my mistakes rather than making your own!
I advise classifying competitors as:
* Main competitors (offering very similar Cost-Effective website solutions)
* Secondary competitors (with limited similarity)
* Emerging disruptors (new companies with disruptive potential)
I spend at least 120 minutes each regularly reviewing our competitors':
* Online architecture and user experience
* Blog posts and content calendar
* Online platforms presence
* User feedback and evaluations
* Keyword strategy and performance
When I established my e-commerce business three years ago, I was sure that our unique products would stand out naturally. I dismissed competitor analysis as superfluous – a choice that nearly ruined my entire venture.
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