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Half a year into operations, our sales were underwhelming. It wasn't until I happened to a thorough study about our market sector that I discovered how ignorant I'd been to the business environment around us.

A few weeks ago, I was consulting with a major e-commerce business that had spent over 200,000 SAR on a beautiful website that was failing miserably. The issue? They had just converted their English site without considering the fundamental UX differences needed for Arabic users.

I recommend classifying competitors as:
* Direct competitors (offering equivalent solutions)
* Secondary competitors (with partial similarity)
* New disruptors (new entrants with game-changing models)

Start by listing ALL your competition – not just the well-known ones. Throughout our analysis, we found that our biggest competitor wasn't the well-known business we were monitoring, but a new startup with an innovative approach.

After years of applying universal consumer categories, their improved Saudi-specific segmentation approach produced a two hundred forty-one percent increase in advertising performance and a one hundred sixty-three percent decrease in customer acquisition costs.

A few weeks ago, a clothing brand consulted me after using over 150,000 SAR on platform promotion with minimal results. After revamping their approach, we achieved a six hundred thirty-one percent increase in return on ad spend.

Not long ago, I watched as three competitors invested heavily into developing their operations on a specific social media platform. Their attempts failed spectacularly as the platform turned out to be a bad match for our sector.

* Realigning action buttons to the right-hand portion of forms and screens
* Rethinking content prioritization to flow from right to left
* Redesigning interactive elements to align with the right-to-left reading pattern

Assisting a medical center, we restructured their content to incorporate complete questions that people would actually ask, such as "Where can I find a dermatologist in Riyadh?" This strategy improved their spoken question discovery by 73%.

I use a straightforward spreadsheet to record our rivals' rates adjustments on a regular basis. This has already allowed us to:
* Spot periodic price reductions
* Recognize package deal tactics
* Grasp their value positioning

Valuable segments contained:
* Personal vs. group choice approaches
* Knowledge accumulation degrees
* Value consciousness distinctions
* Product faithfulness tendencies
* New concept acceptance velocities

For a high-end retailer, we developed a value division approach that uncovered five distinct traditional categories within their audience. This technique increased their promotion results by over one hundred seventy percent.

When I established my online business three years ago, I was sure that our unique products would sell themselves. I overlooked competitive research as superfluous – a mistake that nearly ruined my entire company.

Valuable approaches featured:
* Metropolitan-centered segments beyond basic regions
* Neighborhood-level targeting
* Urban vs. rural distinctions
* Foreign population areas
* Tourist locations vs. native neighborhoods

I dedicate at least a substantial amount of time each Monday analyzing our competitors':
* Website architecture and UX
* Content strategy and posting schedule
* Social media activity
* Client testimonials and assessments
* SEO strategy and rankings

I presently utilize several applications that have substantially improved our competitive research:
* Search analysis platforms to analyze rivals' Compare Seo Agencies Riyadh strategies
* Social listening tools to track competition's social activity
* Site monitoring solutions to track modifications to their online presence
* Email capture to receive their marketing communications

For a merchant, we identified that their voice search appearance was restricted because they had optimized primarily for non-Arabic questions. After incorporating customized native audio query enhancement, their visibility increased by 217%.

* Use fonts purposely developed for Arabic screen reading (like GE SS) rather than traditional print fonts
* Expand line height by 150-175% for improved readability
* Use right-oriented text (never centered for primary copy)
* Prevent condensed Arabic typefaces that diminish the distinctive letter forms

If you're building or redesigning a website for the Saudi market, I strongly recommend hiring professionals who truly understand the nuances of Arabic user experience rather than just adapting Western layouts.

Last month, a hotel owner discovered that their digital platform was entirely absent from audio queries. After executing the techniques I'm about to discuss, they're now appearing in 47% of appropriate voice searches.

* Reorganized the form flow to align with right-to-left thinking processes
* Developed a dual-language form system with automatic language switching
* Optimized touch interfaces for one-handed Arabic text entry