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When I established my e-commerce business three years ago, I was convinced that our distinctive products would stand out naturally. I dismissed competitor analysis as superfluous – a decision that almost cost my entire venture.
Last quarter, a store owner complained that their electronic messaging initiatives were generating dismal outcomes with visibility below 8%. After implementing the strategies I'm about to reveal, their open rates improved to 37% and purchases grew by over two hundred percent.
A few weeks ago, a company director asked me why his blog posts weren't generating any business opportunities. After examining his content marketing strategy, I identified he was making the same mistakes I see countless Saudi businesses commit.
After hiring three different international agencies that were unable to generate results, my business finally hired a specialized digital marketing company Riyadh. The disparity in performance was dramatic.
I smile when clients insist they're using the "latest" digital marketing techniques but haven't changed their tactics since 2022. The marketing ecosystem has transformed completely in just the past 12 months.
The most effective Saudi brands recognize that people don't separate in terms of mediums. My banking client saw a seventy-six percent improvement in qualified leads after we unified their formerly separate touchpoints.
Their offerings encompass:
* Advanced search optimization services
* Innovative digital presence services
* Results-driven online advertising strategies
* Social media management
* Content creation and web development cost guide
Half a year into operations, our revenue were disappointing. It wasn't until I happened to a comprehensive report about our niche that I realized how oblivious I'd been to the market realities around us.
Not long ago, I witnessed as three competitors invested heavily into developing their operations on a specific social media platform. Their attempts were unsuccessful as the platform proved to be a mismatch for our sector.
Begin by identifying ALL your competition – not just the major ones. During our analysis, we found that our most significant threat wasn't the well-known company we were monitoring, but a new company with an unique approach.
I presently use several applications that have substantially improved our competitive research:
* Search analysis platforms to analyze rivals' search rankings
* Mention tracking tools to monitor competitors' social activity
* Website analysis tools to track updates to their websites
* Communication monitoring to get their marketing communications
I use a simple document to record our competitors' pricing modifications every week. This has allowed us to:
* Spot periodic promotion cycles
* Recognize product bundling approaches
* Grasp their cost structure
I recommend categorizing competitors as:
* Primary competitors (offering equivalent solutions)
* Secondary competitors (with some similarity)
* Emerging threats (new companies with game-changing potential)
I dedicate Going at Rohitab least 120 minutes each Monday reviewing our competitors':
* Online structure and UX
* Content strategy and publishing frequency
* Online platforms engagement
* Client testimonials and evaluations
* Search strategy and rankings
Last quarter, a store owner complained that their electronic messaging initiatives were generating dismal outcomes with visibility below 8%. After implementing the strategies I'm about to reveal, their open rates improved to 37% and purchases grew by over two hundred percent.
A few weeks ago, a company director asked me why his blog posts weren't generating any business opportunities. After examining his content marketing strategy, I identified he was making the same mistakes I see countless Saudi businesses commit.
After hiring three different international agencies that were unable to generate results, my business finally hired a specialized digital marketing company Riyadh. The disparity in performance was dramatic.
I smile when clients insist they're using the "latest" digital marketing techniques but haven't changed their tactics since 2022. The marketing ecosystem has transformed completely in just the past 12 months.
The most effective Saudi brands recognize that people don't separate in terms of mediums. My banking client saw a seventy-six percent improvement in qualified leads after we unified their formerly separate touchpoints.
Their offerings encompass:
* Advanced search optimization services
* Innovative digital presence services
* Results-driven online advertising strategies
* Social media management
* Content creation and web development cost guide
Half a year into operations, our revenue were disappointing. It wasn't until I happened to a comprehensive report about our niche that I realized how oblivious I'd been to the market realities around us.
Not long ago, I witnessed as three competitors invested heavily into developing their operations on a specific social media platform. Their attempts were unsuccessful as the platform proved to be a mismatch for our sector.
Begin by identifying ALL your competition – not just the major ones. During our analysis, we found that our most significant threat wasn't the well-known company we were monitoring, but a new company with an unique approach.
I presently use several applications that have substantially improved our competitive research:
* Search analysis platforms to analyze rivals' search rankings
* Mention tracking tools to monitor competitors' social activity
* Website analysis tools to track updates to their websites
* Communication monitoring to get their marketing communications
I use a simple document to record our competitors' pricing modifications every week. This has allowed us to:
* Spot periodic promotion cycles
* Recognize product bundling approaches
* Grasp their cost structure
I recommend categorizing competitors as:
* Primary competitors (offering equivalent solutions)
* Secondary competitors (with some similarity)
* Emerging threats (new companies with game-changing potential)
I dedicate Going at Rohitab least 120 minutes each Monday reviewing our competitors':
* Online structure and UX
* Content strategy and publishing frequency
* Online platforms engagement
* Client testimonials and evaluations
* Search strategy and rankings
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