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Successful methods included:* Highlighting collective advantages rather than personal benefits
* Adding subtle religious references where suitable
* Adapting promotion language to correspond to Saudi social expectations
* Producing different creative alternatives for various areas within the Kingdom
As someone who has created over 30 Arabic websites in the past five years, I can confirm that applying Western UX standards to Arabic interfaces falls short. The unique characteristics of Arabic script and Saudi user preferences require a completely different approach.
Using detailed analysis for a food delivery customer, we identified that campaigns presented between 9-11 PM significantly exceeded those presented during standard prime times, generating 163% better purchases.Not long ago, my local business was fighting to reach new customers. Our digital advertising agency Riyadh storefront was practically invisible in Google search results. That's when I chose to explore professional SEO services in Jeddah.
Recently, a Saudi company consulted me after investing over 120,000 SAR on foreign search optimization with minimal results. After applying a tailored Saudi-focused ranking approach, they experienced top rankings for numerous competitive keywords within just 90 days.
Additional timing discoveries included:
* Reduced rivalry during worship moments with consistent results
* Higher interaction on non-workdays particularly after evening prayers
* Seasonal variations needing spending modifications during Ramadan
* Academic calendar effects on certain categories
* Choose fonts specially created for Arabic digital display (like Boutros) rather than conventional print fonts
* Expand line height by 150-175% for enhanced readability
* Set right-aligned text (never center-aligned for primary copy)
* Avoid compressed arabic User experience design typefaces that compromise the characteristic letter shapes
For a hospitality brand, we found that direct translation of their global search terms resulted in highly inefficient costs. After applying a regionally-specific search term technique, their conversion expense dropped by over seventy percent.
Essential techniques included:
* Working with Saudi regional experts to identify real query patterns
* Analyzing local competitors for keyword insights
* Creating a bilingual query framework to engage every possible searchers
* Implementing regional linguistic differences in place of classical terminology
During my recent project for a banking company in Riyadh, we found that users were consistently selecting the wrong navigation elements. Our user testing revealed that their eyes naturally moved from right to left, but the primary navigation components were positioned with a left-to-right hierarchy.
A few weeks ago, I was helping a prominent e-commerce business that had invested over 200,000 SAR on a impressive website that was failing miserably. The issue? They had simply translated their English site without considering the fundamental UX differences needed for Arabic users.
* Restructured the data entry sequence to align with right-to-left cognitive patterns
* Built a dual-language form system with automatic language changing
* Enhanced touch interfaces for thumb-based Arabic typing
* Position the most important content in the right upper section of the viewport
* Organize information segments to progress from right to left and top to bottom
* Implement heavier visual emphasis on the right side of balanced designs
* Ensure that directional icons (such as arrows) orient in the correct direction for RTL designs
* Relocated product visuals to the left portion, with product details and call-to-action buttons on the right-hand side
* Adjusted the product gallery to progress from right to left
* Incorporated a custom Arabic font that kept readability at various sizes
* Explicitly specify which language should be used in each form element
* Automatically switch keyboard layout based on field type
* Place input descriptions to the right side of their connected inputs
* Ensure that system feedback appear in the same language as the intended input
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