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After working with three different international agencies that failed to deliver results, my business finally partnered with a local Riyadh-based marketing firm. The contrast in performance was dramatic.Recently, a business owner lamented that his online presence was burning through massive amounts of riyals with little results. After examining his tactics, UX design for Arabic websites I pinpointed several critical errors that are extremely typical among Saudi businesses.
The most successful Saudi brands recognize that customers don't separate in terms of mediums. My financial client experienced a substantial increase in potential customers after we connected their previously disconnected platforms.I chuckle when clients insist they're using the "latest" digital marketing approaches but haven't updated their approach since 2022. The marketing ecosystem has evolved dramatically in just the past few months.
Last week, a eatery manager in Riyadh expressed frustration that his establishment wasn't visible in Google listings despite being well-reviewed by customers. This is a common problem I see with Saudi establishments throughout the Kingdom.
A few months ago, a shop network allocated over 200,000 SAR in conventional advertising with minimal returns. After transitioning just 30% of that budget to handheld promotion, they saw a 328% growth in customer arrivals.
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